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Marketing

Creativity
Creative Value and All that Jazz

In a well-known 1997 monologue, Steve Jobs, Apple CEO, waxes on about the company’s new ad campaign The Crazy Ones. He prefaces a preview of the related TV spot, below (paraphrased): The Apple brand has suffered from neglect. The way to bring it back is not to talk about speeds and fees. Not bits and […]

Intellectual Property Partners
Intellectual Property Partners

Building Intellectual Property Protection. IP products that will truly find success as commercial tools are those that solve for specific problems.

New Project
Is Outsourcing Just Throwing it Over the Wall?

Outsourcing relates to the ROI of leveraging staffers properly in the marketing agency business. So when it comes to web-dev, is outsourcing simply a handoff?

Agency Marketing Business
How to Scale a Marketing Agency Business

Hills and valleys are not just a landscape. But a metaphor for life. And it’s even how some might describe Wavy Lay’s Potato Chips.

Outsourcing Agency Inhouse
In-House or Outsource?

WHICH ONE IS BEST FOR YOUR SITE? For CEOs of major corporations to entrepreneurs just getting their start, it’s a question as old as time itself. “Who should tackle my marketing plan?” Okay, maybe this wasn’t as big a concern for cavemen, but then again, someone had to pitch why fire SHOULD be played within certain cases. When […]

Marketing Tidal Wave
The Marketing Tidal Wave (Part 2)

No matter which white-label agency you go with, don’t forget, you’re not alone. White labeling has become a natural evolution of the traditional in-house and standalone agency model.

Marketing Tidal Wave
The Marketing Tidal Wave (Part 1)

We’re finding that a typical agency can make 40% more profit when they use a white label service, then mark up the production services.