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ROI

Marketing
Automated email marketing: A detailed guide

According to a report, the email marketing ROI comes to around $58 for every $1 spent. More than 64% of businesses say that email marketing is the most popular form of marketing automation. A study conducted by McKinsey and Company states that an email marketing campaign is 4000% more effective than social media. Excited? There […]

Closer To Clients
Bringing Partners Closer to Clients.

The great majority of marketing agencies—83 percent—report that they engage with partners to support client work beyond their scope or capacity.*

New Project
Is Outsourcing Just Throwing it Over the Wall?

Outsourcing relates to the ROI of leveraging staffers properly in the marketing agency business. So when it comes to web-dev, is outsourcing simply a handoff?