These three terms summarize the needs and want of all online businesses out there. Together they form the sales and marketing funnel. At the very top of this lies the concept we know as Digital Marketing.
In traditional times, the means and methods of reaching your customers differed, but the process at the core was the same. As the world advanced into the digital age, more and more shoppers shifted online to research and shop for products and services. Trade show displays, postal catalogs, newspaper ads, and TV spots were no longer enough, and businesses soon realized the importance of staying digitally connected with their audiences.
In-person shopping mall visits morphed into website traffic, and on-site purchases transitioned to online conversions. Digital transformation, or DX, has removed many of the barriers to retail competition. For example, one no longer needs a fully staffed brick-and-mortar store to enter the marketplace. As a result, DX has forced businesses to create a strong and unique presence in this online world to survive amidst the vast competition. To build that kind of identity, businesses have resorted to Digital Marketing.
Digital marketing or online marketing is the concept of presenting and advertising your business across any kind of online media platform, such as:
- Social Media
- Search Engines
- Mobile Apps
With the world being accessible from the comfort of the consumer’s very own home, businesses have received an opportunity to more easily place their target audiences into a marketing environment customized to their preferences. To achieve this, businesses carry out various marketing strategies that form the practice of Digital Marketing. Some of these strategies include:
- Influencer Marketing
- Social Media Marketing
- Search Engine Optimization
- Affiliate Marketing
- Email Marketing
- Paid Advertising
Search Engine Positioning
Search Engines play a vital role in bringing businesses close to their potential customers. The results pages displayed by these search engines are called Search Engine Results Pages or SERPs.
The activity of ranking your business on these SERPs is considered Search Engine Positioning. Search Engine Positioning is a part of Search Engine Optimization (SEO), which solely focuses on the positions (ranks) of your business’ website under specific search phrases and keywords.
The concept of Search Engine Positioning is like that of a One-Kingdom, One-King Rule. To claim a throne, you must dethrone the previous ruler. And even after you’re crowned, the wars await you. This makes Search Engine Positioning more of a regular activity instead of a once-and-done task.
With the pace at which Digital Transformation is taking place, the number of online customers and the businesses catering to them is only going to rise. In this survival-of-the-fittest scenario, Digital Marketing and Search Engine Positioning could pave the path for your business’ success.