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Agency
Insights

How to Migrate to Google Analytics 4

All users who are currently using Google’s Universal Analytics (UA) or are planning to download it, have you heard about Google Analytics 4? Google Analytics 4 is now available to all. But it is hanging around the block forever as the deadline to migrate data is coming closer. Migrating to GA4 is not optional; it is required. While there is still time to complete the official transfer, you should begin moving today – especially if you are a current user with previous data.

When to Pull the Plug

Unfortunately, marketing agency owners sometimes have to pull the plug on its partnership relationships. Maybe it’s a troublesome vendor… a hard-to-please client… or an undependable employee. It’s a hassle. Would be nice to avoid it but typically, should’ve been done sooner. When it comes to partnerships with a web development outsource, we’re pointing out some of the red flags to look for today. So you don’t get too far down the wrong path, too fast.

Advanced Custom Fields: A Guide For ACF and Its Benefits

WordPress is an open-source content management system allowing users to build websites, create blogs, etc. WordPress allows its users to create websites using both premium themes as well as custom themes. Users have a long list of choices from which they can select which theme to use for their website. One key factor determining whether the client will be selecting a custom or premium theme is the budget and amount of time they can designate for building a website.

How Many Web-Dev Partners Are Optimal?

WordPress is an open-source content management system allowing users to build websites, create blogs, etc. WordPress allows its users to create websites using both premium themes as well as custom themes. Users have a long list of choices from which they can select which theme to use for their website. One key factor determining whether the client will be selecting a custom or premium theme is the budget and amount of time they can designate for building a website.

Native vs Hybrid Apps vs Cross-Platform: Pros, Cons and Everything In Between

WordPress is an open-source content management system allowing users to build websites, create blogs, etc. WordPress allows its users to create websites using both premium themes as well as custom themes. Users have a long list of choices from which they can select which theme to use for their website. One key factor determining whether the client will be selecting a custom or premium theme is the budget and amount of time they can designate for building a website.

Choosing the Right Outsourcing Partner

And that’s true with the most successful client-agency relationships. Prior to joining forces, the agency was already known for a certain niche—serving a particular type of clientele that benefits from the agency’s specific,
focused expertise.

WordPress Template Themes vs. Custom Themes: Which One is Better?

WordPress is an open-source content management system allowing users to build websites, create blogs, etc. WordPress allows its users to create websites using both premium themes as well as custom themes. Users have a long list of choices from which they can select which theme to use for their website. One key factor determining whether the client will be selecting a custom or premium theme is the budget and amount of time they can designate for building a website.

Agency Audit Insider: Survey Segmentation

Population segmentation often reveals things we didn’t know. For example, there are about 573,000 people aged 100 or more worldwide, roughly 0.007 percent of all people.*

Hot WordPress trends that will help you win the digital race

WordPress happens to be the most popular content management system in the world. In fact, WordPress is so popular that it powers nearly 40% of the total websites operational today. Launched in 2003, WordPress is written in PHP. The popularity of WordPress surged after WordPress users realized that they could write their custom plugins in WordPress.

Agency Audit Insider: Survey Strategy

Many in the marketing agency business have heard the trope that “Clients don’t want to pay for strategy.”

Top Woocommerce Sales FunnelPlugins That Will Boost Your Business

WooCommerce has emerged as one of the most popular ecommerce platforms in the industry today. It powers around 6.8% of the top million websites in the world. As a WooCommerce owner, wouldn’t you love to increase your conversion rate, minimize cart abandonment rate and upsell to your customers?

Trust in Client-Partner Relationships

Supposedly, Charles H. Duell, commissioner of the U.S. Patent Office in 1899, proposed closing the office because it was no longer needed. That is, the inventions of the time were the end-all—unsurpassable and capable of doing everything ever needed from that point forward. Nothing more could possibly be required nor created.

WordPress Website in 2022 : Best Practices & Trends

We all know that a website plays a critical role in the success of a digital business. Hence building a top-notch website should always be the top priority for a company dedicated to a strong online presence. WordPress has emerged as the preferred choice of businesses who want to do just that.

The ROI of Questions: Making a Website Project More Lucrative

Actress Carol Cleveland needles her “husband” Graham Chapman with question after question in a screwball Monty Python skit. Questions he can’t answer. Until he gets aggravated at all the badgering and accuses her of conducting a Spanish Inquisition.

Is Your WordPress website secure?

According to a report, cybercrimes will cost around $10.5 trillion each year by 2025. You do not want to be a victim. In this blog we will share the strategies you can use to improve your WordPress website’s security.

Bringing Partners Closer to Clients.

Two articles last year in Fast Company underscored a trend in marketing agencies that has become more of a standard. That is, the following stats may not have a lot of shock value:

Steps to Make WordPress Enterprise-Ready

An enterprise-level website can be defined as a website that caters to the needs of large organizations that often operate on a global scale. These websites attract millions of visitors every year. WordPress happens to be the most popular website development platform globally, powering more than 455 million websites. Still, some people believe that WordPress […]

Is Outsourcing Just Throwing it Over the Wall?

Whatever one might think about outsourcing web development—bottom line—it’s an economic consideration. It relates to the ROI of leveraging staffers properly in the marketing agency business. Specifically, it’s about optimizing annualized gross income. Or, when subtracting hard costs from revenue, making those hard costs smaller.

All You Want to Know About the vue.JS Framework

Building a robust web application calls for choosing the right platform and technology. Getting off on the right foot ensures optimum app performance and reduced development time. Vue.JS is one of the most sought-after frameworks that caught on pretty early due to its many advantages. And before we get down to understanding the benefits of […]

Why Should You Not Use Shopify for an E-commerce Store?

According to Backlinko, Shopify powers more than 1.5 million websites on the internet today. Shopify has emerged as one of the largest e-commerce store builders on the internet. Many people love the wide range of options, the ease of setting a store up and the built-in e-commerce functionalities. So, should you also set up your […]

How an Outsourcing Partner Can Save the Day

2-1/2 minute read highlighting six factors agencies consider when outsourcing web-dev. One doesn’t need to be a Mighty Mouse fan to know the song lyric, “Heeeeere I come to save the day!” Andy Kaufman helped keep it at the forefront when he made it part of his shtick on the inaugural episode of Saturday Night […]

How to Scale a Marketing Agency Business

3-minute read about staffing across economic cycles and ever-changing clients. While on top of Everest, I looked across the valley towards the great peak Makalu. I was standing on top of the world… but I was still looking beyond to other interesting challenges. —Sir Edmund Hillary Hills and valleys are not just a landscape. But a […]

Jack or Jill or Outsourcing?

3-minute read that outlines the various skill sets that come in handy for full-scale DevOps. Here’s a popular figure of speech: A Jack or Jill of all trades is a master of none, but oftentimes better than a master of one. Unfortunately, that phrase is usually cut short—right after the first part—and people just say […]

Why Use Shopify to Manage My E-commerce Site?

If you want to build an e-commerce website, managed e-commerce platforms come to your rescue. However, you have plenty of options at your disposal and choosing from them can become a nightmare as they can look the same from afar. In this blog post, we’ll discuss why Shopify can be an excellent choice for you […]

Web App vs. Website: Decoding the Difference

It’s easy to get confused between web apps and websites. It’s understandable as they both open in the browser, both have a back-end and front-end, and they also look the same at times. Thus, if you don’t have relevant knowledge, it’s easy to get confused between them. We face this question at least once a […]

How to Plan a Website for On-Time Delivery.

5-minute read that highlights the two main secrets to keeping web-dev schedules on track. Jumping right to the quick, delivering any complex website project on time requires planning and definition. Particularly: Asking the right questions so 1) expectations can be set and then 2) communicating effectively as the project proceeds. Henny Youngman, a master of […]

Shopify Live Chat Apps: Which is the Best One?

If you are an e-commerce business, we don’t need to explain how important it is to provide excellent customer service. Live chat is an effective way to level up your customer service. Shopify is an e-commerce development service that allows you to integrate a live chat function into your Shopify store through live chat apps. […]

To Scale Up or Stay Lean for DX (Digital Transformation).

3-minute read that outlines why an agency would either staff up or outsource for DX. 80% of companies are undergoing some form of DX.1 80% have failed at some form of DX.2 99.999% of companies have grown extremely weary of sweeping generalizations about DX. Abbreviations, acronyms, and other shorthand jargon in marketing-speak indicate that something […]

Shopify, Wix, Woocommerce & Magento:

Choosing an eCommerce Management Platform If you’re planning to launch an e-commerce business, you must think through many things to ensure that you put your best foot forward. Choosing the right e-commerce platform will be one of the most crucial decisions. Many opt for the platform that allows them to create an e-commerce store in […]

Staying Focused on Digital Trends vs. Digital To-Dos.

3-minute read that highlights new trends in web dev and what’s needed to get there. Most of us don’t butcher our own livestock. Some of us don’t even eat meat. But when we do, it’s off to the supermarket. That is, don’t have a cow. Let the butcher do it. Then, you can focus on […]

How to Use the WordPress Page Builders?

WHICH ONE IS BEST FOR YOUR SITE? Before we delve into whether you should go for a WordPress page builder or not, we will first cover some of the basics. A page builder is a drag and drop-based editor that allows you to build a WordPress site using pre-designed themes. Essentially, the page builder is […]

Saving Time, Reducing Costs

3-minute read that compares the costs of in-house web dev to the hybrid model of outsourcing. $99,4001 How much? Yep, that much. That’s an average Senior WordPress Developer’s salary…

In-House or Outsource?

WHICH ONE IS BEST FOR YOUR SITE? For CEOs of major corporations to entrepreneurs just getting their start, it’s a question as old as time itself. “Who should tackle my marketing plan?” Okay, maybe this wasn’t as big a concern for cavemen, but then again, someone had to pitch why fire SHOULD be played within certain cases. When […]

What’s in the White Label IQ Toolbelt?

Digital Services & Productivity Tools With the ebbs and flows that come with running a marketing agency, keeping too many subscriptions in rotation can really do a number on your finances. With the constant need to keep up with trends and the hottest services that clients are always referencing, it can be a real struggle […]

The Official Outsourcing Infographic Make the Best of Both Worlds

As professional outsourcers, we felt it was time to offer advice for making the best of any new, or ongoing, outsource relationships with a neat little infographic.

Conversations During Quarantine Outsourcing with R.C in Account Management

As an Account Executive, I have to keep all parties happy and in agreement even when it means juggling multiple teams, strict budgets, and diverse expectations.

Conversations During Quarantine Outsourcing with B.G in Creative Direction

An effective team – outsourced and internal – needs two things above all else: clear communication and mutual trust. As Creative Director, I bridge the two.

Conversation During Quarantine Outsourcing with J.B. in Project Management

An effective team – outsourced and internal – needs two things above all else: clear communication and mutual trust. As Creative Director, I bridge the two.

Conversation During Quarantine Outsourcing with A.K. the Art Director

Whether it’s utilizing your 9-5 or finding the right path with limited resources – art direction is made much easier with some outsourced support.

Is Email Marketing Over?

Email marketing seems like the only option left. However, trying to stand out among the crowded inboxes is tough. So, what to do?

No Trade Show Displays for a While?

As everyone begins to scramble and adjust to new business models, we thought it best to help everyone navigate these uncharted waters.

Increase Productivity for a Better Agency Life

Check out our thoughts on the digital age of productivity with some (kind of obvious) tips for getting back to work when you need to.

Best Web Design Practices

Web design is a broad term. It covers a lot of ground which can make it pretty confusing. So, here are some web design best practice tips.

Dr. SEO Or: How I Learned to Stop Worrying and Embrace the Bots

We’ve set out to help business when they don’t have the in-house know-how. Here are a few tips to help you improve your technical SEO.

The Marketing Tidal Wave (Part 2)

Rather than outsource creative, strategic, and production work, shops try to stay afloat with everyone on board. But they’re being priced out…

The Marketing Tidal Wave (Part 1)

There’s a tidal wave coming, and you’ll either ride it… or get wiped out. But what is it? It’s the commoditization of production services.

Hiring New Employees Why Outsourcing Can Be the Answer

Need to hire employees while cutting costs? Outsourcing offers another, more efficient way to handle this common business conundrum.

Is Outsourcing Right for You?

When deciding whether or not outsourcing services are right for you and your team, there are a few key components, good and bad, to keep in mind. Because, not every white label relationship is the same.

Is It Right for Your Business? (Part 2)

A few questions down, just a few more to go. If you missed the first blog on white labeling your digital marketing services and want to read more, head over to part one.

Is It Right for Your Business? (Part 1)

The thing is, if you’re even questioning one of these, you may need to look into bringing on a white label team. But before you panic or decide White Label isn’t for you, let’s break those questions down just a bit more.

P.A.C.E.

History has shown that the best way to make a startup successful may be to outsource some of the work to other companies. But, why?