Although the Americans with Disabilities Act was enacted before modern technology was readily available, its language has changed with the times, so it still applies to today’s innovations. One example of this is that ADA policies apply to “places of public accommodation,” which initially meant destinations such as community parks and municipal sidewalks and certain […]
At a recent industry conference hosted by the Agency Management Institute, marketing agency owners and leaders contributed to a roundtable discussion about process development and process improvement. One agency quipped that it kept failing at automating its employee time-tracking process only to find that tracking time (the billable hour) was inherently broken for them in […]
Certain WordPress plugins can swiftly help individuals, groups or businesses build and maintain their websites while avoiding repetitive tasks. If you have a website for your business or manage websites for businesses, we have prepared a list of 10 WordPress plugins that will simplify your life. We’ll start with an introduction about plugins. What are […]
Some marketing agencies have full in-house DevOps and some have nothing at all. Others are between the extremes. For the former, an outsource partner is going to be a little better fit with peripheral roles, such as subject matter expertise… consulting on things like security and ADA compliance. For the agencies with bare-bones web-dev in-house, […]
This blog article covers the technical site audit in detail, from theory to practice. We’ve covered all there is to know about the technical SEO checklist. This covers what technical files are available, the causes of SEO problems, and how to resolve and avoid them in the future. Along the road, you will discover several […]
Author Ron Baker calls himself a “recovering accountant”, a former member of an hourly based billing industry. And so today, he likes to write about value pricing versus hourly rates. That is, being paid for the value you create versus the time you spend. He says that using timesheets to run a marketing agency is […]
According to a report, the email marketing ROI comes to around $58 for every $1 spent. More than 64% of businesses say that email marketing is the most popular form of marketing automation. A study conducted by McKinsey and Company states that an email marketing campaign is 4000% more effective than social media. Excited? There […]
Accounting is the language of business, according to Warren Buffet. But accounting for labor costs may not be much of a romance language. Sometimes more like grunts and groans. Outsourcing can help turn labor costs into a labor of love. In assessing the overall impact on Adjusted Gross Income consider how outsourcing can effect labor […]
Post-COVID, we have witnessed retail stores being shut and running in losses. In such times E-commerce websites have paved the way for the maintenance and continuance of businesses online. These websites are known for their content management system (CMS) to allow customers to navigate the website easily. However, site owners desire a higher ranking in search engines to get more traffic due to competition. Search Engine Optimization (SEO) at this junction becomes paramount. Owners ought to create sites that are SEO friendly as it helps to rank their website better on search engines.
A white label outsourcing partner is working on a web development project with a marketing agency. The agency’s end-client is in the commercial catering industry, providing kitchen gear and equipment through franchises and dealers in the Northeastern United States. The end-client is lamenting that rental equipment gets transferred in and out of their storehouses constantly. Some renters clean it properly; some don’t. Some items get damaged; some do not. Some are returned to the right location, some to the wrong one.
Are you looking to create the perfect website? But coding a website from scratch takes too much time? Well, look no further! Genesis theme framework is one of the world’s foremost WordPress theme hubs. Now, Genesis is an optimal tool to create a fully functional website, but if you’re looking to create a masterpiece, a webpage to amaze and captivate users, you must use it alongside a child theme. What does that mean? That is what you’ll learn in this blog post.
Marketing agencies, their client companies and the vendors that serve them often discover that they’re inventors. Not just coming up with the most brilliant campaigns but also creating digital tools that either 1) automate some of the challenges of their jobs… or 2) make it easier for customers to buy the products that those challenging jobs are all about in the first place. Examples might include things like a niche-industry project-management tool. Or a virtual design tool that let’s shoppers “try before they buy” (envisioning a virtual paint color on a wall or clothing items grouped together as a complete outfit).
All users who are currently using Google’s Universal Analytics (UA) or are planning to download it, have you heard about Google Analytics 4? Google Analytics 4 is now available to all. But it is hanging around the block forever as the deadline to migrate data is coming closer. Migrating to GA4 is not optional; it is required. While there is still time to complete the official transfer, you should begin moving today – especially if you are a current user with previous data.
Unfortunately, marketing agency owners sometimes have to pull the plug on its partnership relationships. Maybe it’s a troublesome vendor… a hard-to-please client… or an undependable employee. It’s a hassle. Would be nice to avoid it but typically, should’ve been done sooner. When it comes to partnerships with a web development outsource, we’re pointing out some of the red flags to look for today. So you don’t get too far down the wrong path, too fast.
Quite often, marketers want to get the work done without having to work with developers to change text and pictures. With Advanced Custom Fields (ACF), it’s straightforward for interns or marketers without much expertise with content management systems to update a page, employ repetitive blocks and modules, or even create a new page based on a pre-built template. It works well for marketing teams who need to replace outdated material without changing the overall design.
Freelancers and vendors and contractors, oh my! The thought of so many cohorts in one place could be frightening, just like Frank L. Baum suggested in his famous tale about traveling to Oz and the lions and tigers and bears along the way. Three antagonists is a lot! But get this, Baum’s original line-up of daunting partners-in-plot was much longer than just the three cohorts on that list. The quantity got trimmed down for the big screen.*
Customized app creation has advanced to new heights. Developers are prepared to deal not only with devices such as smartphones and tablets but also with various wearables and smart gadgets. Multi-platform development has become the standard, not the exception. In addition, there’s the choice between native mobile application or hybrid ones.
And that’s true with the most successful client-agency relationships. Prior to joining forces, the agency was already known for a certain niche—serving a particular type of clientele that benefits from the agency’s specific,
focused expertise.
WordPress is an open-source content management system allowing users to build websites, create blogs, etc. WordPress allows its users to create websites using both premium themes as well as custom themes. Users have a long list of choices from which they can select which theme to use for their website. One key factor determining whether the client will be selecting a custom or premium theme is the budget and amount of time they can designate for building a website.
Population segmentation often reveals things we didn’t know. For example, there are about 573,000 people aged 100 or more worldwide, roughly 0.007 percent of all people.*
WordPress happens to be the most popular content management system in the world. In fact, WordPress is so popular that it powers nearly 40% of the total websites operational today. Launched in 2003, WordPress is written in PHP. The popularity of WordPress surged after WordPress users realized that they could write their custom plugins in WordPress.
Many in the marketing agency business have heard the trope that “Clients don’t want to pay for strategy.”
WooCommerce has emerged as one of the most popular ecommerce platforms in the industry today. It powers around 6.8% of the top million websites in the world. As a WooCommerce owner, wouldn’t you love to increase your conversion rate, minimize cart abandonment rate and upsell to your customers?
Supposedly, Charles H. Duell, commissioner of the U.S. Patent Office in 1899, proposed closing the office because it was no longer needed. That is, the inventions of the time were the end-all—unsurpassable and capable of doing everything ever needed from that point forward. Nothing more could possibly be required nor created.
We all know that a website plays a critical role in the success of a digital business. Hence building a top-notch website should always be the top priority for a company dedicated to a strong online presence. WordPress has emerged as the preferred choice of businesses who want to do just that.
Actress Carol Cleveland needles her “husband” Graham Chapman with question after question in a screwball Monty Python skit. Questions he can’t answer. Until he gets aggravated at all the badgering and accuses her of conducting a Spanish Inquisition.
Two articles last year in Fast Company underscored a trend in marketing agencies that has become more of a standard. That is, the following stats may not have a lot of shock value:
According to a report, cybercrimes will cost around $10.5 trillion each year by 2025. You do not want to be a victim. In this blog we will share the strategies you can use to improve your WordPress website’s security.
An enterprise-level website can be defined as a website that caters to the needs of large organizations that often operate on a global scale. These websites attract millions of visitors every year. WordPress happens to be the most popular website development platform globally, powering more than 455 million websites. Still, some people believe that WordPress […]
According to Backlinko, Shopify powers more than 1.5 million websites on the internet today. Shopify has emerged as one of the largest e-commerce store builders on the internet. Many people love the wide range of options, the ease of setting a store up and the built-in e-commerce functionalities. So, should you also set up your […]
Whatever one might think about outsourcing web development—bottom line—it’s an economic consideration. It relates to the ROI of leveraging staffers properly in the marketing agency business. Specifically, it’s about optimizing annualized gross income. Or, when subtracting hard costs from revenue, making those hard costs smaller.
Building a robust web application calls for choosing the right platform and technology. Getting off on the right foot ensures optimum app performance and reduced development time. Vue.JS is one of the most sought-after frameworks that caught on pretty early due to its many advantages. And before we get down to understanding the benefits of […]
2-1/2 minute read highlighting six factors agencies consider when outsourcing web-dev. One doesn’t need to be a Mighty Mouse fan to know the song lyric, “Heeeeere I come to save the day!” Andy Kaufman helped keep it at the forefront when he made it part of his shtick on the inaugural episode of Saturday Night […]
3-minute read about staffing across economic cycles and ever-changing clients. While on top of Everest, I looked across the valley towards the great peak Makalu. I was standing on top of the world… but I was still looking beyond to other interesting challenges. —Sir Edmund Hillary Hills and valleys are not just a landscape. But a […]
3-minute read that outlines the various skill sets that come in handy for full-scale DevOps. Here’s a popular figure of speech: A Jack or Jill of all trades is a master of none, but oftentimes better than a master of one. Unfortunately, that phrase is usually cut short—right after the first part—and people just say […]
If you want to build an e-commerce website, managed e-commerce platforms come to your rescue. However, you have plenty of options at your disposal and choosing from them can become a nightmare as they can look the same from afar. In this blog post, we’ll discuss why Shopify can be an excellent choice for you […]
It’s easy to get confused between web apps and websites. It’s understandable as they both open in the browser, both have a back-end and front-end, and they also look the same at times. Thus, if you don’t have relevant knowledge, it’s easy to get confused between them. We face this question at least once a […]
5-minute read that highlights the two main secrets to keeping web-dev schedules on track. Jumping right to the quick, delivering any complex website project on time requires planning and definition. Particularly: Asking the right questions so 1) expectations can be set and then 2) communicating effectively as the project proceeds. Henny Youngman, a master of […]
If you are an e-commerce business, we don’t need to explain how important it is to provide excellent customer service. Live chat is an effective way to level up your customer service. Shopify is an e-commerce development service that allows you to integrate a live chat function into your Shopify store through live chat apps. […]
3-minute read that outlines why an agency would either staff up or outsource for DX. 80% of companies are undergoing some form of DX.1 80% have failed at some form of DX.2 99.999% of companies have grown extremely weary of sweeping generalizations about DX. Abbreviations, acronyms, and other shorthand jargon in marketing-speak indicate that something […]
Choosing an eCommerce Management Platform If you’re planning to launch an e-commerce business, you must think through many things to ensure that you put your best foot forward. Choosing the right e-commerce platform will be one of the most crucial decisions. Many opt for the platform that allows them to create an e-commerce store in […]
3-minute read that highlights new trends in web dev and what’s needed to get there. Most of us don’t butcher our own livestock. Some of us don’t even eat meat. But when we do,it’s off to the supermarket. That is, don’t have a cow. Let the butcher do it. Then, you can focus on the […]
WHICH ONE IS BEST FOR YOUR SITE? Before we delve into whether you should go for a WordPress page builder or not, we will first cover some of the basics. A page builder is a drag and drop-based editor that allows you to build a WordPress site using pre-designed themes. Essentially, the page builder is […]
3-minute read that compares the costs of in-house web dev to the hybrid model of outsourcing. $99,4001 How much? Yep, that much. That’s an average Senior WordPress Developer’s salary…
WHICH ONE IS BEST FOR YOUR SITE? For CEOs of major corporations to entrepreneurs just getting their start, it’s a question as old as time itself. “Who should tackle my marketing plan?” Okay, maybe this wasn’t as big a concern for cavemen, but then again, someone had to pitch why fire SHOULD be played within certain cases. When […]
Digital Services & Productivity Tools With the ebbs and flows that come with running a marketing agency, keeping too many subscriptions in rotation can really do a number on your finances. With the constant need to keep up with trends and the hottest services that clients are always referencing, it can be a real struggle […]
As professional outsourcers, we felt it was time to offer advice for making the best of any new, or ongoing, outsource relationships with a neat little infographic.
As an Account Executive, I have to keep all parties happy and in agreement even when it means juggling multiple teams, strict budgets, and diverse expectations.
An effective team – outsourced and internal – needs two things above all else: clear communication and mutual trust. As Creative Director, I bridge the two.
An effective team – outsourced and internal – needs two things above all else: clear communication and mutual trust. As Creative Director, I bridge the two.
Whether it’s utilizing your 9-5 or finding the right path with limited resources – art direction is made much easier with some outsourced support.
Email marketing seems like the only option left. However, trying to stand out among the crowded inboxes is tough. So, what to do?
As everyone begins to scramble and adjust to new business models, we thought it best to help everyone navigate these uncharted waters.
Check out our thoughts on the digital age of productivity with some (kind of obvious) tips for getting back to work when you need to.
Web design is a broad term. It covers a lot of ground which can make it pretty confusing. So, here are some web design best practice tips.
We’ve set out to help business when they don’t have the in-house know-how. Here are a few tips to help you improve your technical SEO.
Rather than outsource creative, strategic, and production work, shops try to stay afloat with everyone on board. But they’re being priced out…
There’s a tidal wave coming, and you’ll either ride it… or get wiped out. But what is it? It’s the commoditization of production services.
Need to hire employees while cutting costs? Outsourcing offers another, more efficient way to handle this common business conundrum.
When deciding whether or not outsourcing services are right for you and your team, there are a few key components, good and bad, to keep in mind. Because, not every white label relationship is the same.
A few questions down, just a few more to go. If you missed the first blog on white labeling your digital marketing services and want to read more, head over to part one.
The thing is, if you’re even questioning one of these, you may need to look into bringing on a white label team. But before you panic or decide White Label isn’t for you, let’s break those questions down just a bit more.
