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Importance of Paid Media

IN STRATEGY &
GROWTH

A hefty amount of money is spent by clients and agencies on content creation. Now there needs to be someone to see that content, and a paid media strategy can help clients to build an audience quickly.

Our Expertise

In The Field
Of PAID MEDIA
MARKETING

Does your team have a lot on their plates and are unable to provide value to your clients? Or are you short-staffed to take up more projects? We, being born from an agency, understand all your concerns.

Agencies can provide more value to their clients by dedicating their time to developing and driving strategies through an intimate relationship with their clients and an in-depth understanding of their industries.

We at White Label IQ enable you to focus on what you do best, so your clients can see and feel the value that you deliver. We do this by putting your strategies into action and streamlining the process. We help you scale by handling administrative tasks and monitoring your clients’ accounts so your main focus can be on customer satisfaction.

Presentation

Matters

We understand the importance of data and its impact. So, we provide you with data dashboards using industry-leading tools like Google Data Studio and Databox.

We also offer custom reporting because we understand agencies often have specific and tailored ways to analyze data so they can tell stories around the data.

Services Offered by

Market Trends

Google Ads

Google Ads

About 90% of the total search traffic comes from Google, so if you want to be visible, you need to be on google.

Bing Ads

Bing Ads

Your competitors might be on Bing. Why not you?

Facebook Ads

Facebook Ads

Around 7 in 10 U.S. adults use Facebook, making it an audience you can’t ignore.

LinkedIn Ads

LinkedIn Ads

Are you a B2B? Then this is the place to be.

OTT Platform

OTT Platform

Got something to say? Why not show it? Grab more attention in a visual way with Over-The-Top Media Advertising.

Instagram Ads

Instagram Ads

An engaging audience with heavy traffic and a great way to stay in front of people.

Paid Management Services at as Low as 8%. How?

FAQ

What paid media services does White Label IQ offer?

We offer white label PPC management across Google Ads, Microsoft Ads (Bing), Facebook Ads, Instagram Ads, LinkedIn Ads, and programmatic display. Our services cover campaign strategy, setup, ongoing optimization, reporting, and performance analysis — all delivered under your agency’s brand.

Your agency manages the client relationship and sets expectations. We handle the technical execution — keyword research, ad copy, bid management, audience targeting, landing page recommendations, and performance reporting. All reports and communications are unbranded and ready for your agency to present directly to clients.

We manage search campaigns, display campaigns, shopping campaigns, remarketing campaigns, video ads, social media advertising, and programmatic buying. Our team tailors the campaign mix based on your client’s goals, whether that is lead generation, ecommerce sales, brand awareness, or local visibility.

We provide detailed monthly reports that include key performance metrics (impressions, clicks, CTR, conversions, CPA, ROAS), trend analysis, optimization actions taken, and strategic recommendations for the next period. Reports are delivered in a white label format that your agency can share directly with clients.

We continuously optimize campaigns through A/B testing of ad copy and landing pages, bid strategy adjustments, search query analysis and negative keyword management, audience refinement, and budget reallocation toward top-performing campaigns and ad groups.

Yes. We manage Google Shopping campaigns including product feed optimization, bid management, ROAS targeting, and competitive analysis. For ecommerce clients, we coordinate search, shopping, display, and remarketing campaigns to maximize return on ad spend across the full purchase funnel.

Yes. We manage paid social campaigns on Facebook, Instagram, and LinkedIn. This includes audience research, creative strategy, ad setup, A/B testing, retargeting, and performance reporting. Social advertising is often most effective when coordinated with search campaigns as part of a multi-channel strategy.

For a standard search campaign, we can typically have ads live within five to seven business days of receiving the brief and account access. More complex campaigns involving multiple platforms, custom audiences, or shopping feeds may require additional setup time, which we outline during the onboarding process.