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Speed Audit Started
Pinpoint what’s slowing down your clients’ sites and get a clear, prioritized plan to speed them up.
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A website performance analysis that shows what’s slowing pages down — and exactly how to fix it — on mobile and desktop.
We combine field data, lab data, and diagnostics to provide agencies with a clear, actionable report.
Fast sites convert better, rank higher, and feel more trustworthy. Slow ones leak revenue through higher bounce, lower engagement, and frustrated users.
Our site speed audit pinpoints what’s dragging performance down and provides a prioritized roadmap to fix it:
A site speed audit is essential when clients:
Pinpoint what’s slowing down your clients’ sites and get a clear, prioritized plan to speed them up.
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A white label site speed audit is a detailed analysis of a website’s loading performance that we conduct on behalf of your agency. We measure Core Web Vitals and other performance metrics, identify bottlenecks slowing the site down, and deliver a branded report with prioritized optimization recommendations your agency can present to clients.
We measure Google’s Core Web Vitals including Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). We also evaluate Time to First Byte (TTFB), First Contentful Paint (FCP), total page weight, number of HTTP requests, render-blocking resources, and server response times. These metrics directly impact both user experience and search engine rankings.
Website speed directly impacts conversion rates, bounce rates, and search engine rankings. Google uses Core Web Vitals as a ranking factor, and research consistently shows that slower sites lose visitors and revenue. For ecommerce sites, even a one-second delay in page load time can significantly reduce conversions. A speed audit gives your clients clear data on how their site performs and what to fix.
The most common issues include unoptimized images, excessive JavaScript and CSS files, lack of browser caching, render-blocking resources, slow server response times, too many third-party scripts, unminified code, missing lazy loading, oversized fonts, and inefficient database queries. WordPress sites specifically often suffer from plugin bloat and unoptimized themes that load unnecessary resources on every page.
Yes, we test performance on both mobile and desktop. Mobile performance is especially important because Google uses mobile-first indexing, and the majority of web traffic now comes from mobile devices. Mobile connections are typically slower and devices have less processing power, so speed optimization for mobile often requires different strategies than desktop optimization.
We use a combination of industry-standard tools including Google PageSpeed Insights, Lighthouse, GTmetrix, WebPageTest, and Chrome DevTools. We also analyze real-user data from Google’s Chrome User Experience Report when available. Using multiple tools gives us a comprehensive view of performance from both lab-based and field-based perspectives.
Yes, we offer speed optimization services to implement the recommendations from our audit. This includes image optimization and conversion to modern formats, code minification and bundling, caching configuration, lazy loading implementation, database optimization, CDN setup, and render-blocking resource elimination. We measure performance before and after to document the improvements achieved.
A standard site speed audit typically takes 3 to 5 business days. This includes testing key pages across mobile and desktop, analyzing the results, identifying root causes of performance issues, and compiling the report with prioritized recommendations. Larger sites with many unique page templates or complex functionality may require additional time for thorough analysis.
Turn complexity into clarity.
This printed guide makes it easy to say “yes” to more client work—with confidence, structure, and White Label IQ behind you.
Fill out the form to get your printed guide with breakdowns of services, inclusions, and growth opportunities.