An enterprise-level website can be defined as a website that caters to the needs of large organizations that often operate on a global scale. These websites attract millions of visitors every year.
WordPress happens to be the most popular website development platform globally, powering more than 455 million websites. Still, some people believe that WordPress is not an ideal solution for building enterprise-level websites.
This blog will dispel this myth and show you how WordPress can be an ideal solution for building enterprise-level websites.
Enterprise Hesitancy
Many enterprises are hesitant to choose WordPress as their preferred website development system. This hesitancy comes from WordPress’s image of a blogging platform suitable only for small and medium scale businesses, however it offers much more.
Important WordPress features:
- Excellent support with WordPress open source
- High flexibility
- Easy customization
- Enterprise level security
- Unlimited scalability
- Longevity
- Backward compatibility
The features above make WordPress an ideal solution. And the following steps show to boost those capabilities and make your website enterprise-ready.
Step 1: Choose the correct WordPress hosting provider
As an enterprise owner, you must ensure that your website can handle heavy traffic. Apart from regular traffic, equip your website to handle sudden spikes in traffic. For instance, if you have an e-commerce website, you must prepare your website to handle spikes during sale days like Black Friday.
Go for hosting plans that can specifically fulfill your requirements as an enterprise client. Kinsta and WP Engine provide such enterprise hosting plans. The enterprise-level hosting plans are fully equipped with robust hardware and architecture and are optimized to keep your website up and running even during days of sudden spikes.
When choosing your hosting plan, ensure that the hosting provider has a proven track record of handling a high traffic volume. Quickly resolving issues is important, especially for enterprise clients, as the stakes are high here. Hence we suggest you go with a hosting provider with a robust customer support mechanism.
Step 2: Utilize state-of-the-art SEO plugins
Good Search engine optimization or SEO is essential for every successful website. A robust SEO strategy is essential as it helps prospective users discover your website.
Install an SEO plugin to outperform the competition. A premium plugin will help you climb the search engine rankings quickly. As an enterprise business, you might have hundreds of web pages. It isn’t easy to keep track of the SEO metrics of all these web pages.
As an enterprise, you can increase your profitability by increasing the average time spent on your website. You can do this by deploying a well-planned SEO strategy. A robust internal linking strategy is an essential part of any SEO strategy. You can consider investing in an automatic internal linking solution to improve your website’s internal linking.
An automatic linking solution will suggest various pages that you can link internally while you are writing content. This way, you can waste less time thinking about the internal links you need to place.
Step 3: Make your enterprise WordPress site multilingual
Many people think that building a website in English is more than enough. It isn’t; the fact is that three out of four people using the internet do not speak English as their native language. Offer your website content in multiple languages like Chinese, Arabic, Hindi, Spanish and French. By doing so, you can drastically improve the reach of your website.
There are powerful plugins available in WordPress that will help you to translate your entire website content easily. These powerful plugins can translate output even from page builders, forms and shortcodes.
Step 4: Rocket ahead with performance-boosting plugins
As an enterprise-level business, you will have a lot of visitors to your website. Your visitors will have high expectations. This is why it is very important to ensure that your website is fast to load and provides a smooth user experience.
Normally when a website is slow to load, the website’s images are the main culprit. Images are responsible for around half of the website’s weight. Use plugins to achieve a good loading speed for your website.
There are WordPress plugins that will process your images in real-time. Moreover, these WordPress plugins are cloud-based. Being cloud-based, these WordPress plugins do not put any additional stress on your physical servers.
Another way to reduce the website load on the server is caching. Through caching, you can easily reduce the load on your server and boost your website’s performance. Various WordPress plugins will automatically apply best practices in web performance and using these WordPress plugins can achieve exponential growth for your enterprise website.
Step 5: Focus on security
As an enterprise website owner, you need to ensure a robust security mechanism. Enterprise-level websites are the first target of hackers as they stand to gain a lot. The Wordfence web application firewall detected more than 4 billion hacking attempts during the first two quarters of 2021. Security is serious business.
In case anything goes wrong, you need to ensure that you have data backup to minimize the damage. To ensure robust security for your enterprise, make sure that you choose an enterprise-grade hosting service provider. Always review the backup policy of your hosting provider. Most enterprise-level hosting providers provide packages that include automated backups. You might need to configure these backups to ensure that your content is fully backed up.
Unrestricted employee access to data can prove dangerous. Some WordPress security plugins allow you to restrict access to your website for your employees. Employees will have access only to that data essential for doing their job.
There are WordPress security plugins that can block hacking attempts. These plugins also thoroughly check your WordPress website’s themes, plugins and core files. Other WordPress plugins have blocklist monitoring, security auditing and malware scanning features. The WordPress security plugins can identify threats before wreaking havoc on your website.
Step 6: Optimize the publication process
A publication optimization plugin can help you streamline your publication process. As an enterprise-level website, you will have a team of content writers, SEO analysts, image developers, proofreaders and guest bloggers who will coordinate to publish content on your website.
A publication optimization tool allows you to add multiple authors to the same WordPress blog post. This feature can help if your enterprise-level WordPress website regularly features guest bloggers.
If you have an enterprise website, you will likely have multiple authors. WordPress plugins can also help you to create a content calendar. A content calendar helps you to achieve better coordination amongst your authors.
Final Thoughts
WordPress is a powerful enterprise website development platform. You need to select the correct plugins for your requirements. These plugins will provide you with the necessary features to boost your productivity. We hope that this blog has helped you clear some myths regarding the ability of WordPress to build enterprise-level websites.
