Bring AI into your agency without losing what makes it yours.
You keep the relationships, the voice, and the judgment. The busywork moves to AI. And you own all of it.
Prepared for Malcolm, Mariam, and Amanda at eNox Media. What follows is who we are, how we work, what we offer, and how we would approach the work you want to take on.
01Who we are
We work only with agencies. Everything we build sits behind your brand.
White Label IQ works only with agencies, only in the US, and never with direct clients. Everything we build sits behind your brand, a seamless extension of your team. Your clients never know we are here.
We have run an agency ourselves. That is why we are built the way we are, and why we understand what it takes to win work, keep it, and carry the day to day. We exist to make your agency life easier and more profitable, because we have lived it.
Working only with agencies, and only in the US, keeps us from being generalists. We know this model deeply, and that is what lets us show up as a partner rather than a vendor you hand tasks to.
We have run an agency ourselves. That is why we are built the way we are.
A partner, not a vendor
02How we show up
The things that matter to you, and how we deliver them.
/A dedicated Account Manager in your hours
Your point of contact at WLIQ works in your time zone, so updates, requests, and questions never wait on the clock. One direct line to someone who knows your account.
/A dedicated Project Manager and specialists
Your India-based PM and our subject matter experts carry execution, so work moves while you sleep. You hand off during your day, the team runs with it.
/Integrity in scopes and quotes
When we quote a project, we deliver the whole scope at that number. No surprises, no hidden costs, so you can build your margins with confidence.
/Quality that protects your brand
Our in-house team across design, development, marketing, and QA treats every deliverable as a reflection of your agency, because it is.
/Support for legacy tools and platforms
Old systems, uncommon platforms, AI brought into a legacy environment. We have the depth to let you say yes to more client work.
/We adapt to your process
We work inside your workflows instead of forcing ours on you, so your client experience stays consistent.
/Flexible engagement
Per project, no minimums, scale up or down, turn us on or off as the work moves.
Built around how agencies actually work.
Each of these comes from running an agency ourselves, and feeling where the friction sits.
03Ownership
You own it. No lock-in by default.
We do not tie you to any platform, or to us. By default, everything we build is yours, and you can walk with it. We do not believe in holding a partner in place. If we are not earning the relationship, a lock-in only makes it a bad one.
Want a system built to run on its own, with or without us? Ask, and that is what you get. When we set up platforms or infrastructure for you, you own the data and everything we build. We hand it all over.
You are tied to something only when you choose to be, for example if you ask us to host or maintain it for you. Short of that, independence is the default.
We are not here to hold you tight. We are here to help you grow, by showing up the way you want and meeting you where you are.
04Walking the talk
Free scoping and quoting.
Come to us, ask for a number, and walk into your client conversation prepared.
Quotes and scopes at White Label IQ are free. We do it for free because we know what it takes to win the work and keep it.
- Fast first. You often need a number to take to a client quickly, so our first job is to get you one you can move on.
- A range early, precision later. With a little information we give you a range. The more you share, the sharper it gets.
- Engage early, gain more. The earlier we are in, the more we can shape the opportunity, break it into à la carte options, and open phased pricing or upsells that fit your client.
05The long-term value of partnership
Good partnerships take investment from both sides.
We put in early to set up the long run, and we look for partners who will do the same, because that is where the payoff is.
With a deep bench of specialists, we can take on the complex or niche work your team is not staffed for. That now includes AI. Our seven-person AI team, and growing, handles automations, multi-step workflows, chatbot integration, and AI brought into legacy platforms.
06What we do
A full stack, delivered white-label behind your brand.
Our work spans design, development, marketing, and AI. These are the lines most relevant to how you work, with AI at the center of this conversation.
AI Services 7-person team, growing
We do not sell AI for its own sake. We sell time saved and work done right. Most of what we build is automation, with AI added only where judgment is needed, and a human checkpoint on the decisions that matter. The AI does the heavy lifting, your team approves. It all runs on infrastructure you own.
AI Readiness Audit
A clear look across your departments at what works, what does not, and where AI should and should not go. Usually the right place to start.
Custom AI Agents
Task-specific assistants for defined work like lead scoring, proposal drafts, meeting summaries, or onboarding, with human review on the steps that count.
AI Workflow Automation
Your existing tools connected into pipelines, so work moves on its own and AI steps in only where it is needed.
AI with Legacy Systems
AI capability added to the software you already run, without replacing your stack.
AI Knowledge Base
Your scattered docs, SOPs, and know-how in one place your team can question in plain language, so it does not live in one person’s head.
AI Analytics Dashboards
Data from across your systems in one view, less manual reporting, earlier sight of what needs attention.
Custom Chatbots
Client-facing or internal, for support, FAQs, and lead qualification.
AI Product Photography and Video
Generated imagery and video when you need creative at scale.
Web Development
WordPress, WooCommerce, Shopify, Webflow, Wix, BigCommerce, and Laravel, custom or theme-based, plus landing pages and à la carte add-ons.
Design
Brand identity, UI and UX for web, apps, and mobile, social posts and ads, video and motion, and 3D.
SEO and SMO
GA4 and GTM, Looker Studio reporting, off-page authority, local SEO, keyword and competitor research, and content strategy.
PPC
Wholesale Google and Meta campaigns, plus a fractional paid media specialist when you want ongoing hands on the account.
Audits
Technical SEO, AI visibility, ADA, security, QA, and site speed, with implementation if you want us to act on what we find.
A few more for when you need them
WordPress Maintenance
Updates, security, and upkeep for live sites.
Hosting
WPEngine, custom, enterprise, and LLM hosting.
Mobile Apps
Native and cross-platform builds.
FTE and Blended FTE
Dedicated or blended team members embedded with you. Engagement details are under Pricing.
·Project management
Orbit, or your tool. Or no tool at all.
We built Orbit, our own project management tool made for agencies, to run multiple clients and complex work. We will not fixate on it, and neither should you. Prefer your own tool? We work in it. Prefer not to touch a tool at all? Email us, and we handle the rest.
07Pricing
We are not the cheapest, and that is on purpose.
We aim to be the easiest and most reliable partner you have, and to get you what you want when you want it. Our pricing reflects accurate scoping, detailed quoting, and dependable delivery from a team of 100+ specialists.
Fixed
For larger, complex projects.
Discovery lets us price accurately without padding.
Ad Hoc
For ongoing or smaller work.
Billed on monthly hours, with the rate dropping as volume rises. Pool hours across your clients and we bill the whole month at the lower rate.
FTE
A dedicated resource on your team.
One person, embedded with you and accountable to your work.
Blended FTE
A blended resource.
For when you need a mix of skills, not one person.
08Working together
Payments and operations.
09Department by department
How we would approach eNox.
Your teams: project management, account management, sales, content, social, web production, billing, and finance. For each, we share what we do inside our own agency and what we would recommend for you. We have run these problems on ourselves first.
Before any department, though, one thing comes first, and it is not a department. It is your data.
AI is generic until your own intelligence sits on top of it.
Start with data
·Start with data
Your data is the intelligence that makes a generic tool understand eNox.
Your data, how you work, what you know about your clients, how you have handled things before, is that intelligence. For that, it has to be in place. First it has to exist, then be organized. It can live anywhere, as long as an AI can reach it and make sense of it.
Most agencies are not there yet, so for many this is the first real step. It does not mean collecting by hand or piling everything into one place. It means it exists, it is organized, and your tools can read it.
Part of this is understanding how you work: your SOPs, your real process in each team, where the data lives, how good and how consistent it is, and how much you actually want AI touching versus kept in human hands. Those answers shape everything we build.
We run our own agency this way. We put an MCP server on top of Orbit so our whole team can pull status, summaries, and drafts through one Claude conversation. We are recommending what we already practice.
How we would do it
- Discovery first. We find where your data lives and how an AI could use it. If it sits somewhere unreachable, we move it. If it is reachable through an API or MCP, that is the path.
- Connect it, then talk to it. We connect your data so your team can question it directly, through Claude or whatever you prefer. We recommend Claude for now because it fits best.
- No dashboards on day one. We could build one today and find it useless next month. The real needs surface once your team works with connected data, so we connect first and watch.
- Your team leads. They discover what they actually need. We bring ideas too, but the ones specific to eNox come from the people who know your agency.
What this unlocks
Once the data is connected and your team is using it, a lot opens up without building anything heavy.
- Follow-ups that draft themselves. The AI already has the transcript, applies your way of doing things, and drafts the follow-up. Your team reads, approves, sends. Correspondence can sit in drafts for a set review time.
- Scheduled client analytics. A weekly read on what happened across your accounts, what went well, and what to watch.
- Trend analysis. A look across three or six months of meetings to see how a client’s needs have shifted.
None of this needs a big build. And once connected, each team starts spotting what it needs. Account management first.
Account Management
Your account managers should spend their time on what holds a relationship together: nurturing clients, understanding their needs, showing up, and handling the relationship itself. Most of what gets in the way is time spent gathering information instead of using it.
Connect the data, and that changes. Before a call, an AM can ask Claude for a brief: where the client stands, what the relationship looks like, current and past needs, what has changed, and the evidence behind it. The AI pulls from everything connected, your transcripts, SOPs, processes, internal chat, your PM tool, and email, and the AM walks in prepared in a fraction of the time, spending it on the call instead of the recap.
A dashboard that watches client health makes sense, but only once we see which questions your AMs ask again and again. Build it before that and you build the wrong thing. Connect first, then let real use tell us what is worth standing up.
Account managers also carry client knowledge to the teams who deliver. With one connected layer, the AM can have the AI assemble a brief for that team, the why, the what, the how, and who owns which part, straight from the source. They also own part of the finance work, the logging and tracking. When the data is connected, much of it is drawn straight from the source, and what eats hours each week becomes a scheduled task.
Automations we would set up
- Instant client brief, on demand before any call.
- Follow-up drafts, waiting in drafts for review and send.
- Relationship risk flags, an internal alert when an account goes quiet. It tells the owner, never the client.
- Client report assembly, analytics pulled into a draft report to review and send.
Project Management
Project management is where the work gets done, so the goal is simple: efficiency, and fewer manual handoffs. Connect the data and your PMs spend less time keying things into Monday and relaying updates that could move on their own, because reminders, scheduled tasks, and automations handle it, the way each PM likes to work or the way you standardize it.
We would not build one system to run project and account management end to end. Every project and client is different, and these are your human touch points. Automate part of it, yes. Leave the part your people do well alone. What works does not have to change just because it could be faster.
The biggest shift is knowledge transfer. Today a PM carries what they know to the team by hand, and sometimes it slips. Connected, the information moves downstream cleanly, Monday updates on time and in your format, and the right people get what they need. That does not make the handoff matter less. It makes it faster and more consistent.
Automations we would set up
- Daily project updates, drawn from meetings and email, no hand-keying.
- Meetings to tasks, a call turned into tasks in Monday for review.
- Project status drafts, client-ready when you need them.
- Handoff packets, what the next person needs, generated for them.
- Slip and overrun watch, flags on slipping tasks and quoted-hour overruns.
- Scope-change capture, new client asks flagged instead of quietly absorbed.
Sales
Sales is one of your most important functions, and the one where AI does the least directly. Here it assists, it does not act. The relationship is the product, and that is human work. The one exception is cold outreach: if that is how you win business, much of it can be automated. Otherwise, AI’s job is to make your salespeople sharper.
Where it earns its place is preparation. It makes sure your team never shows up empty-handed. Before a call, it gathers the prospect’s background, their work, their audience, and where they stand, so your salesperson walks in informed and the prospect sees you have invested before it even began.
We do this for ourselves with a tool we built, Velocity IQ. It researches a prospect ahead of a call, then synthesizes it into something usable live, with the questions to ask and ideas to pitch. The same can be set up for you.
Automations we would set up
- CRM auto-logging, calls, emails, and outcomes written from the connected sources.
- Client profile for handoff, a structured profile from the research and the call, ready for account and project management.
Content
Content is how you are known, to prospects and clients alike. It is your positioning made visible, so it is the last thing we would automate end to end. Instead we learn how you work and find what is and is not landing, your thought leadership may be strong while your rankings lag, and we add AI into the workflow you already have. Every judgment stays with your team. The legwork goes to the AI.
- Research and topics. Competitor research, a read on your positioning, and topics scored on authority, fit, and what will move visibility and rankings.
- Your direction. You give rough notes on where a piece goes and how you think about it. Nothing proceeds without it.
- Understanding check. The system plays back what it understood, and a person confirms before any work continues.
- The plan. Why the piece is worth writing, the competitive landscape, your differentiation, audience needs, search intent, the strategic purpose, and your point of view.
- Structure and story. You set the type of piece and what makes it yours. The system maps the reader’s journey from start to realization to end.
- Enrichment. Word count, core argument, the golden insights and frameworks, an AEO and GEO guide, evidence for your E-E-A-T, keyword research, citations, and internal links.
- Plan approval. It all becomes a document your team approves or sends back.
- Writing and review. Only then does the AI write, a person reviews, and a feedback loop runs until it is right.
Two things make this more than an AI writing a blog. It is gated: it stops and waits for your sign-off, so direction, argument, and plan are locked by a person before a line is written. And it does not invent: research comes from real, citable sources with real links, and those sources carry into the writing unchanged, so the piece stands on evidence you can check. The same approach works for web copy and personas, with more human checkpoints, not fewer, because this is you.
Social Media
Social media needs discovery first, because it means something different for every agency. What is it for you: presence, growth, sales, community, thought leadership, or a mix? We would look at what your social is now, what you want it to be, and your style, and fold your guidelines into everything produced.
From there, more of the creation can be automated, because it runs at higher volume than your thought leadership writing. Content, design, and scheduling can be handled end to end. The review stays human: a person checks the content, the design, and the captions, and adds ideas, before anything goes live.
Much of social points people somewhere. If there is a resource, a piece, or a landing page you want them to reach, the AI builds it into the post, and adds the right call to action on your instructions.
Automations we would set up
- Post production, content drafted, creative designed, scheduled.
- Captions and copy, in your voice, ready for review.
- Destinations and CTAs, the right link or recommendation for the goal.
- Human review before publish, content, design, and captions, with your input, before it is live.
Web and Production
There is a real opportunity here. For lower-budget or fast-turnaround work, much of production can be templated: the client approves a set of templates, picks one, the content is generated and dropped in, and the page is close to live. We could help you build that.
We will be straight, though. The potential is real, but this is the area that needs the most discovery before we put a solution in front of you. It is doable. We would rather understand your setup and come back with something concrete than propose something half-formed. Treat it as an opportunity to explore together, not a finished recommendation.
Billing, Receivables, and Finance
This is the opposite end from your client-facing work. Billing, receivables, bookkeeping, and the finance around them run on data that already exists and is already structured: invoices, payments, ledgers, schedules. So this is where automation can start fastest, with no need to wait on the full data layer. The inputs are there. What is missing is a reliable way to act on them on a set cadence.
It is also where you are not after ideas. In account management, content, and social, the value is judgment. Here it is the opposite: consistency, cadence, and accuracy. The same things, done the same way, on time. With focused discovery into how you work today, much of this can begin almost immediately: invoicing on schedule, receivables tracked and followed up, and the monthly grind handled on a fixed cadence, with a person reviewing before anything goes out. One of the clearest and earliest wins in the whole engagement.
Across Teams
A few things serve every team, not one. Once the data is connected, they sit on top of everything.
- An ask-anything knowledge base. The connected layer becomes one place any team can question in plain language, drawing on transcripts, SOPs, processes, chat, and client history. This is the real answer to knowledge living in one head. It does not leave when a person does.
- Client onboarding. When a client signs, the standard setup kicks off across the teams the same way every time, so nothing is missed and every client starts on consistent footing.
·HIPAA and compliance
Where HIPAA applies, compliance is the default, not an add-on.
Your clients are mostly in dental and orthodontic care, so much of what moves through your operations is protected health information. A useful line to draw: for internal work with no patient data, we have room to automate freely. For anything touching your clients and their patient data, we hold to HIPAA, without exception.
How we get there depends on what we find. There are two routes: local models, so data never leaves a controlled environment, or a cloud model through an API under a Business Associate Agreement. Discovery tells us which fits. And we put it in the agreement, so you have it in writing.
10A good place to start
A partner, not a vendor. We grow when you grow.
White Label IQ is built to be a partner, not a vendor. We want the agencies we work with to grow, because that is how we grow. This is what we do for a living, and we intend to do it right for you.
An honest word on this document. Most of it rests on two early conversations, which is high-level at best, and some of it on the proposal you shared with us. It is not based on real discovery. It is what we understand so far, and so far is the operative phrase.
Even so, it is a good place to start. You now know how we work, how we position ourselves, and how we would show up. The sharper version comes after we sit down and learn how you actually work.
From there we will help you pick the engagement model that fits and a clear path forward. By default we meet you where you are, your tools, your process, your way. If you would rather take on more of how we work, we can often take cost out, because we know this world. Most agencies keep their own way, and that is exactly how we operate by default. The choice is yours.
Agency partner. US-based. White-label by default.
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