White Label Marketing

Is It Right for Your Business? (Part 1)

BY White Label | March 7, 2019

Right out of the gate, go ahead and ask yourself a few questions:
  • Is my pipeline of future work capable of supporting new, fulltime in-house staff?
  • Can I hire all the skillsets I need to provide the level of quality my clients expect?
  • Do I need to hire senior level staff to manage developers and additional digital designers?

The thing is, if you’re even questioning one of these, you may need to look into bringing on a white label team. But before you panic or decide White Label isn’t for you, let’s break those questions down just a bit more.

Is my pipeline of future work capable of supporting new, fulltime in-house staff?

Like you, we know what it’s like to put our aspirations ahead of our abilities. After all, trying to do it all, burning the candle at both ends, is human nature. There’s a tendency to agree to client requests, then worry about how you’ll actually get them done later. This is especially true for agencies and marketing departments which traditionally have a narrower focus. However, the beauty of outsourcing to a white label company is that your capabilities are suddenly endless.

Let’s say you’re always focused on eCommerce solutions, but an exciting client has asked for mobile app development with the promise of a big payday. Rather than scramble to accommodate, and potentially strain your crew while sacrificing other clients, utilizing a white label team allows you to expand your offerings instantly… therefore impressing the new client with “your” capability set. Which means there’s a good chance they will continue to come to you for a myriad of other projects.

Can I hire all the skillsets I need to provide the level of quality my clients expect?

When it comes to cost, white label firms provide on-demand resources and bandwidth for the ever-increasing commoditization of production services. Essentially, they remove the high price tag that comes with maintaining a full staff of highly-skilled, around-the-clock employees ready to assist at the drop of a hat. So, how do white label agencies accomplish this? Many times, it’s via well-established workflows and utilization of offshore teams of designers, developers, and digital specialists.

These teams typically handle the more complicated (and expensive) tasks that come with design and development. This includes tasks such as: 3D rendering, eCommerce site builds, CSS and PHP, AdWords management, UX-UI design, mobile applications, and more. This allows you to focus on keeping strategy and creative talent in-house, while delivering on high-cost work for a fraction of the cost. Plus, with the 100% utilization that occurs with a white label team, you’ll only pay for completed work, not the many variables associated with personnel and highly-technical projects.

Do I need to hire senior level staff to manage developers and additional digital designers?

White label teams have established processes, training, quality assurance checks, and (sometimes) American-based project managers to take the weight off your shoulders. This allows you to do the work that grows your business.

One of the most common headaches associated with running any business is the hiring and training of new employees. There are the never-ending job boards, a stack of professional (and cringe-worthy) resumés to sift through, the dance of in-person interviews, the “will they, won’t they” dilemma, and scariest of all, the leap of faith. Oh, then there’s the actual on-the-job training to ensure they can get the job done. And if they can’t, well, rinse and repeat.

Not only is this not cost-effective for a business, let alone shops just trying to stay afloat, it’s not conducive to quick turnarounds that most clients ask for.

So, here’s where outsourcing the work comes in. Rather than spend your valuable time in this hiring cycle, a white label company comes pre-staffed with the skillsets your client demands. They’re the ones that have vetted the staff, have experience with your particular request, and they’re the ones holding the burden of coordinating (and paying) the talent—all so you don’t have to.

Of course, it’s up to you how you run your business and your team.

What now?

Maybe these questions don’t pertain to you, but maybe they will one day. And sure, not every partnership ends in sunshine and rainbows, but that’s why you should speak with any potential white label agency to make sure they’re the right fit for you.

And don’t even get us started on things like staffing, budgets, and time utilization. Well, not yet at least, because that’s in the next blog. So, stay tuned. Stay afloat. Stay the course. Stay whatever you’ve got to stay, because there is help for those who need it.