Please ensure Javascript is enabled for purposes of website accessibility


Recession ready staffing
Recession-ready Staffing

A good place to recession-proof a marketing agency is with staffing. Continue to invest in your all-star employees and work towards retaining them.

Hiring a Web-dev Team

An agency and its team line-up will vary, and there are many wild cards to consider. So here’s a high-altitude overview of what a web-dev team might look like.

Application Development
Why is Mobile Application Development Expensive?

Having a mobile application makes a business more accessible. Here is a list of development attributes that justify the high costs of developing one.

Success Story
User Stories; Success Stories

A web-development outsource partner provides marketing agencies with a transparent, variable, pass-along staffing cost. And also frees the agency from the hairball of staff and project management. That’s two nice benefits. Breaking it down in more detail… 01 The agency is only paying wholesale for outsourced development talent, whatever talent it needs, whenever it’s needed… […]

Technical Debt
Staying Out of (Technical) Debt

If there was a website titled, one could obviously visit and see some really nice photos and probably read the name of each species. An electronic brochure… instead of printed on paper, it’s online. That’s one way to handle it. The input data for that website would include the pictures plus the names tied […]

The Math for CEOs: Web-Dev and FTE

Math is a way of proving that certain things are true. And that’s a nice shelter in a storm because much of what we have to deal with in our day-to-day is often quite murky. And nothing is murkier than web development. For starters, it’s done in code. You can’t see what you’re doing. It’s […]

Creative Value and All that Jazz

In a well-known 1997 monologue, Steve Jobs, Apple CEO, waxes on about the company’s new ad campaign The Crazy Ones. He prefaces a preview of the related TV spot, below (paraphrased): The Apple brand has suffered from neglect. The way to bring it back is not to talk about speeds and fees. Not bits and […]

Task vs. Multitask, Who Wins?

Modern hygiene has been around a long time, so this question probably has been, too: Q: “Why do I get my best ideas in the shower before going to work?” A: “The shower environment may afford creative thinking by allowing the mind to wander freely… more open to the inner stream of consciousness1.” Ironically, the […]

Agency Good Process
The Process of a Good Process

Beyond the anecdotal references, here are some field-tested, common-sense ways that agency owners develop, and improve processes to create a good process.

Scope Of Development
The Scope of Development

From nullifying scope creep to setting up expectations, here are some key things an outsource partner will do when it comes to scope development.

Web Development
Web-Dev Pricing

If an agency outsources its web dev work, they need to know the fixed price of what it is they are getting so they can in turn value price it to the end client.

Outsourcing as a Labor of Love

Partnerships can rein in expenses, add value and keep AGI in a happy place. Let’s face it. Outsourcing can help turn labor costs into a labor of love.

SaaS Platform Partnerships

A true outsourcing partner will act with a vested interest in mutual success for all parties. Not always on-site at the marketing agency, but part of the team.

Intellectual Property Partners
Intellectual Property Partners

Building Intellectual Property Protection. IP products that will truly find success as commercial tools are those that solve for specific problems.

Pull The Plug Commonly
When to Pull the Plug

At times, marketing agency owners have to pull the plug on their partnerships. Maybe it’s a troublesome vendor… a hard-to-please client… or an undependable employee.

Partners Are Optimal
How Many Web-Dev Partners Are Optimal?

To choose the right partner, one has to consider how the agency is positioned. But what partners would fit the best? And how many could be considered optimal?

Outsourcing Partner
Choosing the Right Outsourcing Partner

The right outsourcing partners should respect the agency business and contribute to profitability with a full appreciation of the dos and don’ts along the way.

Agency Audit Insider Survey
Agency Audit Insider: Survey Segmentation

Check out this four minute read and know about how segmentation makes agency audit research survey data usable and strategic.

Survey Strategy
Agency Audit Insider: Survey Strategy

All agencies are different in some way but may touch a host of common hot buttons. Know the strategic advantages delivered by the annual agency audit survey.

Partner Relationships
Trust in Client-Partner Relationships

Trust acts as the main factor to unite all three—client, agency, partner. This unity results in a partnership achieve the next big thing together.

Closer To Clients
Bringing Partners Closer to Clients.

The great majority of marketing agencies—83 percent—report that they engage with partners to support client work beyond their scope or capacity.*

Secure Web
Is Your WordPress website secure?

According to a report, cybercrimes will cost around $10.5 trillion each year by 2025. You do not want to be a victim. In this blog we will share the strategies you can use to improve your WordPress website’s security.

New Project
Is Outsourcing Just Throwing it Over the Wall?

Outsourcing relates to the ROI of leveraging staffers properly in the marketing agency business. So when it comes to web-dev, is outsourcing simply a handoff?

Outsourcing Partner Save The day
How an Outsourcing Partner Can Save the Day

Saving the day in the marketing agency world often needs a major miracle. Here we highlight 6 scenarios that cause agencies to consider outsourcing web development.

Agency Marketing Business
How to Scale a Marketing Agency Business

Hills and valleys are not just a landscape. But a metaphor for life. And it’s even how some might describe Wavy Lay’s Potato Chips.

Jack Or Jill Outsourcing
Jack or Jill or Outsourcing?

Which one should you go for? And, Why? Read on as we discuss web development and the various skill sets that come in handy for full-scale DevOps.

Web App vs Website Decoding The Difference
Web App vs. Website: Decoding the Difference

The primary points of difference between websites and web applications are interactivity, integration, and authentication. Let’s understand them one by one.

Digital Transformation
To Scale Up or Stay Lean for DX (Digital Transformation).

The talent, expertise and ability to communicate the technicalities with clients can either be in-house or outsourced. Read on to know if you should staff up or outsource for Digital Transformation.

Staying Focused Featured
Staying Focused on Digital Trends vs. Digital To-Dos.

The reason why web dev often gets outsourced is so the marketing agencies can benefit from a partner (who focuses on digital trends, technologies, and best practices) while they focus on taking strategic initiatives and keeping budgets in line.

Save Time And Save Cost Featured
Saving Time, Reducing Costs

Is outsourcing truly a flexible staffing solution? Here we compare the costs of in-house web development to the hybrid model of outsourcing.

Outsourcing Agency Inhouse
In-House or Outsource?

WHICH ONE IS BEST FOR YOUR SITE? For CEOs of major corporations to entrepreneurs just getting their start, it’s a question as old as time itself. “Who should tackle my marketing plan?” Okay, maybe this wasn’t as big a concern for cavemen, but then again, someone had to pitch why fire SHOULD be played within certain cases. When […]

Official Outsourcing Infographic
The Official Outsourcing Infographic Make the Best of Both Worlds

As professional outsourcers, we felt it was time to offer advice for making the best of any new, or ongoing, outsource relationships.

Account Management
Conversations During Quarantine Outsourcing with R.C in Account Management

Follow the principles mentioned to keep clients happy in this quarantine. A detailed conversation on how to keep parties happy with strict budget and diverse expectations.

Creative Direction
Conversations During Quarantine Outsourcing with B.G in Creative Direction

Tips for making the most out of your outsourcing. Conversations during Quarantine that help you track your project status across the globe.

Project Management
Conversation During Quarantine Outsourcing with J.B. in Project Management

Outsourcing is not an end-all solution. It requires rules and procedures that must be adhered to by all teams involved. And it’s a PM’s job to steer it all.

Art Director
Conversation During Quarantine Outsourcing with A.K. the Art Director

Finding creative solutions to daily work problems. Here’s conversation during Quarantine: Outsourcing with A.K. The Art Director about handling new projects.

Marketing Tidal Wave
The Marketing Tidal Wave (Part 2)

No matter which white-label agency you go with, don’t forget, you’re not alone. White labeling has become a natural evolution of the traditional in-house and standalone agency model.

Hiring New Employee
Hiring New Employees Why Outsourcing Can Be the Answer

Outstaffing is a way to sort of “rent” an employee through a third party. Simply put, it’s outsourcing the work of a qualified individual.

Outsourcing Pros And Cons
Is Outsourcing Right for You?

When deciding whether or not outsourcing services are right for you and your team, there are a few key components, good and bad, to keep in mind, here is the differences between in-house and outsourcing.

White label Marketing
Is It Right for Your Business? (Part 2)

Is there enough bandwidth in the day to deliver on the projects? Ask the right questions to understand hiring in-house staff or outsourcing it.

White label Marketing
Is It Right for Your Business? (Part 1)

Ask the right questions to yourself to understand pipeline of future work capable of supporting new full-time in-house staff.

Business Startup

History has shown that the best way to make a startup successful may be to outsource some of the work to other companies. But, why?